We received 2008 Leaf Limited Football today. 2007 Leaf Limited was a popular product for us. We still have customers looking to open it. 2007 was packaged with seven cards per pack and basically a one pack box. Donruss changed the configuration this year to be 16 packs per box and 5 cards per packs and a slightly higher price.
The hits per box seem the same (about 4 per box, usually with one or two autographs). Obviously there are a lot more base cards this year and a handful of inserts per box. The base cards are not numbered this year.
The hits this year and very similar to last year. All of the jerseys are numbered to 100 or less and many are patches. Autographed rookies are numbered out of 99 and should be popular again this year.
I think that Donruss could have worked on leaving this as a high end product and worked on making the value better rather than reconfiguring this product and making it similar to a lot of their other products. It will still be a fairly good product, but could have been a great one.
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